Sabian Cymbals Rebranding

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Stealing Share
• Lead
  Randall Jones
• Team
  Stealing Share
• Client
  Sabian Cymbals

Worldwide behavioral research conducted by Stealing Share revealed that drummers are always looking to do their own thing and like being thought of as a little unhinged. They don't like to be thought of as followers yet most drummers play the number one brand of cymbals. From the logo to the advertising campaign and everything in between, Stealing Share created a new brand for Sabian from the ground up based on what drives drummers so they'll choose Sabian instead of the one the crowd follows.