Honorable Mention 2019 / Branding / Corporate identity

Kuiper Group – Delivering On Our Commitments

  • Prize
    Honorable Mention in Corporate identity / Branding
  • Company
    Lively Green Strategic Design
  • Lead
    Jeff Au
  • Client
    Kuiper Group

How do we ensure synergy between a company’s masterbrand and its subsidiaries’ sub-brands, identities and hierarchies? Lively Green dived into Kuiper’s business mission and unearthed its brand promise. By incorporating the symbolic “tick of assurance” from Kuiper’s safety scorecard into its brand, Lively Green provided a masterbrand solution that is creative, subliminal yet impactful. Its brand architecture and photography tone are now visually bold and robust, imparting

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