Rebranding "Colquimica", a company that produces technological adhesives for over 65 years.The goal was to communicate the brand’s new corporate DNA as well as its legacy. Being the main moto “Creating bonds” this is a brand that connects, creates empathy, that is global and multicultural.The brand’s DNA - the “triangle” - was the core element and the starting point to allow the family of brands to grow and expand through a new colour code and typographic hierarchy. The visual universe and a consistent verbal communication also reinforces the global commitment to the brand goals.