Call It Spring

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Coley Porter Bell
• Lead
  Dean Field, Creative Director (Coley Porter Bell)
• Team
  James Ramsden- Executive Creative Director, Dean Field-Creative Director and lead designer, Ben Davidson-Designer, Khristina Farrands-Designer
• Client
  Call it Spring (ALDO Group)
• Credits
  We need to supply the full client credits
• Video
  Link to video

Call It Spring needed to change perceptions from being ‘just another shoe merchant’ to being an authentic brand that young people can relate to. Born in 1991, Call It Spring itself is a millennial, but it was failing to communicate with people of a similar age.We developed the brand platform of ‘Better Together’ and then brought it to life. As the ampersand is globally understood as a connector between two things, we crafted a new graphic icon that can be used to creatively across promotional items and the whole customer journey. The work launched across North America in the Fall .

Coley Porter Bell is a global branding agency that helps our clients seize opportunity in moments of critical change. From multinational businesses to household names, we harness the power of creativity and neuroscience to help brands stand up, stand out and win in a changing world.