Melt & Cam Newton: Fellaship Branding

• Prize
  Honorable Mention in Brand design / Branding
• Company
  Melt
• Lead
  David Culbertson
• Team
  MELT Creative Teams
• Client
  Cam Newton's Fellaship Cigar Club
• Video
  Link to video

Legendary professional football player, Cam Newton, came to MELT when he wanted to debut his new cigar club in Atlanta. MELT helped Cam create his vision for the club, including the name, Fellaship, and all of the branding. This included a unique logo that encompassed all of the values of the brand. Based on Cam's favorite script, the logo is the perfect unique and recognizable representation of Fellaship.

MELT is one of the nation's largest sports/culinary/entertainment marketing agencies, with years of experience navigating the collegiate athletic space on behalf of major brands.