Next Hotel

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Brandcourage
• Lead
  Kok Hsiung
• Team
  JY Foo
• Client
  NEXT Story Group
• Credits
  Art Direction by Colin Anderson

Slated as the Next Gen in business travel, NSG required a brand to accompany their audacious ambitions.“Next brand embraces both time and technology. Adding tech to guest experiences is not enough - we blend new, relevant technologies with friendly, efficient service to delight every guest.”The Next brand wanted to kill “cattle class” business travel; to be the envy of other hoteliers; and to consistently shock the industry with such powerful concepts that the competition is always playing catch up. Their promise is simply the question… “So…what’s next?”