Manta Air

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Brandcourage
• Lead
  Kok Hsiung, Andrew Thomas (Equus Design)
• Team
  Jing Ying Foo, Teng Hong (Equus Design)
• Client
  The Reollo Group
• Credits
  Strategy by Colin Anderson

Prior to Manta Air, in the Maldives there was no operator that offered a consistent and reliable air transfer. This negativity impacted the resorts.“Manta Air takes the trouble out of travel; so that you and your loved ones spend more time on vacation and less in transit.”A JV with Equus Design, the consortium shared responsibility and developed the brand from scratch. Using Brandcourage’s Brand DNATM, the scope included communications to uniforms, livery to inflight magazines. The focus was on harmonising the customer journey so that their vacation began from their departure.