A modern Asian restaurant brand concept named after its creator, Chef Nick’s Chinese name.“JingZe’s ‘Traditions of Tomorrow’ will be a modern Asian concept that has been curated, to bring to Kuala Lumpur, the first of its kind and elevate dining experiences. JingZe will excel in food quality that will set a new standard, where our maestros will bring a level of personal attention that will be echoed in all aspects of the brand experience.”The programme focused on establishing a strong visual identity in the form of a wordmark to best represent JingZe’s proposition.