Xinyue Guo

About Xinyue Guo

Xinyue Guo is an award-winning creative designer and an enterprising dreamer. Her guiding principle, inspired by Robert Frost’s poem, “Two roads diverged in a wood, I take the one more challenging,” encapsulates her approach to both life and design. This philosophy has driven her through diverse educational backgrounds, international experiences, and a multitude of professional endeavors, shaping her into the exceptional designer she is today.

Currently, Xinyue Guo is a Senior Designer on the core team at a giant tech company, where she continues to push the boundaries of design. Her role allows her to influence and shape key design projects, leveraging her extensive experience and innovative mindset. Additionally, Xinyue is a part-time journalist, collaborating with numerous influential media platforms in both China and the United States. Through her journalism, she shares the stories and accomplishments of design talents worldwide, contributing to the broader design community by highlighting the work of her peers.

Xinyue Guo’s journey in design began with a strong foundation built across various countries and educational institutions. This global exposure not only broadened her perspective but also enriched her understanding of the diverse talents required to excel in the design field. As a self motivated individual, Xinyue thrives on the entire design process, from research and ideation to testing and iteration. Her passion for each step ensures that her projects are not only innovative but also meticulously crafted and thoroughly tested.

What sets Xinyue Guo apart is her unique background, blending both design and engineering. This combination allows her to approach problem-solving with a rational and methodical mindset, ensuring that her solutions are both visually appealing and functionally effective. Her ability to collaborate seamlessly with project managers and engineers further enhances her effectiveness as a designer, enabling her to make informed design decisions that benefit the entire team. This interdisciplinary skill set is a hallmark of her work, ensuring that her designs are not only creative but also grounded in practical feasibility.

In 2018, Xinyue Guo took a significant step in her career by founding XYG Studio, an award-winning design agency. Under her leadership, XYG Studio has helped industry-leading companies optimize their product design and user experience. The agency’s innovative approach and commitment to excellence have earned it recognition from numerous prestigious design awards. Xinyue’s leadership at XYG Studio is a testament to her ability to inspire and guide her team towards achieving remarkable results.

Xinyue Guo’s impressive list of accolades speaks volumes about her talent and dedication. She has won the Red Dot Awards multiple times, which are among the most prestigious in the design world. In 2024, she was honored with the Red Dot Award for her project “Globbbe,” a testament to her ability to innovate and excel. The previous year, she won the Red Dot Award for “XYG Window,” a project that also earned her the 2023 A’ Design Award and Competition. Her project “TangiBand” won the 2023 Creative Communication Award (C2A), showcasing her versatility and creative prowess.

Her success continued in 2022, with “XYG Window” winning the Core77 Design Awards, highlighting her consistency in delivering high-quality design work. The same year, her “Miles Trips Page Design” was recognized with the UX Design Awards, and her project “Office Stretcher” won the Design Intelligence Award (DIA). Additionally, she received the C2A for both “Miles Trips Page Design” and “Wordow,” further cementing her status as a leading designer in multiple domains.

Beyond these accolades, Xinyue Guo has also been honored with awards such as the European Product Design Award, MUSE Design Awards, International Design Awards, and DNA Paris Design Awards. Each of these recognitions underscores her ability to consistently produce outstanding work that resonates within the design community and beyond.

In addition to her professional achievements, Xinyue is an active influencer on “RED,” one of the most popular Chinese social platforms. There, she shares insights and experiences in the field of design education, contributing to the development of future designers. Her influence on “RED” allows her to reach a broad audience, inspiring and educating others through her expertise and passion for design.

Xinyue Guo’s career is a testament to the power of creativity, determination, and a willingness to embrace challenges. Her journey, marked by significant achievements and numerous awards, reflects her commitment to pushing the boundaries of design and making a lasting impact on the industry. As she continues to evolve and inspire, Xinyue remains a beacon of innovation and excellence in the world of design.