A showcase of the Taiwan Peanut Food Packaging Design, featuring flat illustrations and vibrant colors.

Yi Wen Fan on her award-winning student project in food packaging

In her recent student project in food packaging, Yi Wen Fan demonstrated creativity influenced by her global travels and extensive online research, culminating in a project that appeals to a contemporary audience.

The Award-Winning Project: Taiwan Peanut Food Packaging Design by Yi Wen Fan

About the Project

Prize: Winner in Food / Packaging
University: Ming Chuan University
Lead: Yi Wen Fan

The design of the Taiwan Peanut Food Packaging blends illustrations with the various tastes of Taiwanese snacks. The packaging, decorated with vibrant illustrations and lively colors.

Close-up of inner packaging, showcasing the six flavors of Taiwan Peanut Food and its package design

Interview with Yi Wen Fan

1. What inspired the project you submitted to the C2A Awards, leading to your recent success?

Yi Wen Fan: Originally this work was a class assignment, and I put a lot of thought into it. After it was published in class, the teacher gave me suggestions and hoped that I would participate in the C2A competition.

2. Can you share how the recognition has influenced your perspective on your creative journey?

Yi Wen Fan: After knowing that I won the award, I felt that the works I designed had been recognized, which gave me more ideas and the courage to try more designs in other works in the future.

3. What fuels your imagination, and how do you approach the creative process?

Yi Wen Fan: When I want to find inspiration, I will look at creations from all over the world on the Internet, or I can relax and go out to find inspiration while traveling.

Close-up of branding details on a paper bag showcasing Taiwan Peanut Food Packaging Design.

4. As a recent C2A Award winner, what have you found most valuable about the experience, and would you recommend participation to other creatives?

Yi Wen Fan: It doesn’t matter if you don’t win a prize if you participate in the competition. It can be regarded as an experience and learning process. You can participate in more competitions.

5. How do you stay updated with the latest industry trends, and are there any emerging trends you are looking forward to incorporating into your work?

Yi Wen Fan: Looking at the Internet, whether it is social media or video categories, many new trends can be added to the design.

Weaving Tradition and Innovation in Design

As we conclude our journey through Yi’s world of artistic creation, it is impossible not to be inspired by her unique blend of traditional motifs and modern aesthetics. Her Taiwan Peanut Food Packaging Design is a captivating illustration of how Fan marries cultural heritage with a modern twist, appealing to a diverse, contemporary audience. Yi Wen Fan’s work is not just a display of artistic talent; it’s a bridge connecting the past with the present, inviting us to eagerly anticipate her future endeavors in the sphere of design. Her artistry is a lighthouse of innovation, illuminating the path for the next generation of creative minds.

An opened box revealing the products inside, showcasing the thoughtful package design by Yi Wen Fan

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