28 Creative Packaging Projects That Inspire

Creative packaging is an art form that transcends the mundane, turning product presentation into an immersive experience. In this exploration of innovative packaging, we uncover 28 exceptional projects that redefine how we perceive and interact with products.

What is Creative Packaging?

Creative packaging is more than a mere container; it’s a storytelling medium, conveying brand identity and creating memorable consumer experiences. This fusion of aesthetics, functionality, and innovation transforms packaging into a canvas of expression.

1. Beverage Packaging Trends: Unveiling Excellence

1. The Wine Bag
   
   • Company: A.S. Strategy Branding & Communication
   • Category: Beverage / Packaging
   • Prize: Best of Best in Beverage / Packaging
     
     “Before we created The Wine Bag, we asked ourselves if this is a bag we’d like to be
     seen wearing when walking down the street. Only when the answer from everybody
     was “yei” did we decide on the final outcome. (Plus, it’s a way to carry your wine
     undetected).” – Antonia Skaraki
2. Blanton’s 2022
   
   • Company: Coho Creative
   • Category: Beverage / Packaging
   • Prize: Best of Best in Beverage / Packaging
3. Caston Coffee Roasters
   
   • Company: YSFT INC
   • Category: Beverage / Packaging
   • Prize: Winner in Beverage / Packaging
     
     “The C2A Award celebrates not only my design, but the narrative and vision of my client. It stands as a testament to the boundless potential of creativity in elevating everyday life.” – Yihuang Zhou
     
4. 2:2 Akvavit
   
   • Company: Aida Pioneer
   • Category: Beverage / Packaging
   • Prize: Best of Best in Brand design / Branding, Winner in Beverage / Packaging
   • Link: 2:2 Akvavit“It was a challenging task from a quite conservative client – to create something extraordinary and out of the box. That’s what we did – combined two contradictory things – soccer and strong traditional alcohol. And it worked perfectly well because both of these are something very loved in Scandinavia.” – Dzim Apolenis
5. Uncommon Wines
   
   • Company: M&A Creative Agency
   • Category: Beverage / Packaging
   • Prize: Winner in Beverage / Packaging
6. Fudo Lab Collection
   
   • Company: Tsushima Design
   • Category: Beverage / Packaging
   • Status: Winner in Beverage / Packaging
   • Link: Fudo Lab Collection
7. Chacui Fruit Tea
   
   • Company: Linshaobin Design Shenzhen
   • Category: Beverage / Packaging
   • Status: Winner in Beverage / Packaging
8. LIDAO Rice Wine
   
   • Company: Shenzhen Bob Design
   • Category: Beverage / Packaging
   • Status: Winner in Beverage / Packaging
9. Puncher’s Chance – The Left Cross
   
   • Company: Coho Creative
   • Category: Beverage / Packaging
   • Status: Winner in Beverage / Packaging
10. Puncher’s Chance – The Undisputed
    
    • Company: Coho Creative
    • Category: Beverage / Packaging
    • Status: Winner in Beverage / Packaging
11. Angostura Bitters, Redesign
    
    • Company: Concordia University, St. Paul
    • Category: Beverage / Packaging
    • Status: Winner in Beverage / Packaging

2. Luxury Products Packaging: Where Elegance Meets Design

1. The Macallan Horizon
   
   • Company: Master For You Agency
     
   • Category: Luxury products / Packaging
   • Status: Best of Best in Luxury products / Packaging
     
2. Bochery
   
   
   • Company: A.S. Strategy Branding & Communication
     
   • Category: Luxury products / Packaging
     
   • Status: Winner in Luxury products / Packaging 

     “We’re very happy about winning with this design. There are details one might overlook if one doesn’t look very carefully. I think we managed to mix equally the two things we wanted: science and art.” – Anotonia Skaraki 
     

3. 2020 Pro-Am Invitation and Save the Date Set
   
   
   • Company: Applied Underwriters, Inc.
     
   • Category: Luxury products / Packaging
     
   • Status: Winner in Luxury products / Packaging
     

3. Pet Products Packaging: A Treat for Furry Friends

1. Birdhouse
   
   
   • Company: Artcenter College of Design
   • Category: Pet products / Packaging
   • Status: Best of Best in Pet products / Packaging
2. Pet Pet
   
   
   • Company: A.S. Strategy Branding & Communication
     
   • Category: Pet products / Packaging
     
   • Status: Winner in Pet products / Packaging 

     “It’s one project very close to our hearts and so happy for winning. Long gone are the
     days of over descriptive photos of expensive breeds on pet packages. Here’s to your dog. Here’s to your love. Here’s to the unique-unequivocally-yours Benji, Toby, Bella and Luna.”
     – Antonia Skaraki

4. Food Packaging: Savoring the Art of Design

1. Mazu Pilgrimage Game – Taiwan Butter Pastry
   
   • Company: Ming Chuan University
   • Category: Food / Packaging
   • Status: Winner in Food / Packaging
     
2. Taiwan Peanut Food Packaging Design
   
   • Company: Ming Chuan University
   • Category: Food / Packaging
   • Status: Winner in Food / Packaging
     
3. MZZ Cat Barbecue Packaging
   
   • Company: Politecnico Di Milano
   • Category: Food / Packaging
   • Status: Winner in Food / Packaging
     
4. Nutella – Love Me Again
   
   • Company: Arc’S
   • Category: Food / Packaging
   • Status: Winner in Food / Packaging
     
5. Quaker Baking and Oat Flour
   
   • Company: SLD
   • Category: Food / Packaging
   • Status: Winner in Food / Packaging
     
6. Yogg
   
   • Company: A.S. Strategy Branding & Communication
   • Category: Food / Packaging
   • Status: Winner in Food / Packaging 

     “To create an original design for a yogurt brand in Greece is as difficult as designing an
     original pack for crisps in the UK (without eating them). In this busy market we tried to
     break some codes and combine the original with the enticing. Did we make it? Well, it
     seems you thought so, thanks!” – Antonia Skaraki
     

7. Nongfuwangtian Chili Sauce
   
   • Company: Shenzhen Bob Design
   • Category: Food / Packaging
   • Status: Winner in Food / Packaging
     
8. Korea 195 Grapefruit Biscuit Packaging Design
   
   • Company: UCSI University
   • Category: Food / Packaging
   • Status: Winner in Food / Packaging
     “After receiving the C2A award, we are particularly proud of the design and production of the “195 우리밀” biscuits. This project is not just about the product itself, but also reflects our passion for Korean traditional culture and history. Our design inspiration comes from the yuzu, a representative fruit, blending the joyful and romantic atmosphere of Korea, allowing customers to experience rich cultural connotations while enjoying the delicious treats. Our dedication and creativity in the design make each biscuit embody a unique story, evoking precious memories of the yuzu brand’s history.” – Sun Jian, CEO of Sun Design

5. Sustainable Packaging: Paving the Way for a Greener Future

1. -300s
   
   • Company: Beijing Institute of Technology
   • Category: Sustainable packaging / Packaging
   • Status: Winner in Sustainable packaging / Packaging
     
2. A Few Lines of Verse and a Can of Burning Solids
   
   • Company: Ph(D)
   • Category: Sustainable packaging / Packaging
   • Status: Winner in Sustainable packaging / Packaging“I’m very excited to be one of the winners in C2A. As a creator, to be favored by the world-class design award C2A, I think this is undoubtedly a great encouragement for my design career.” -Yexin Cai

6. Health Packaging: Nurturing Wellness

1. Good Life by Gina – The Serum
   
   • Company: A.S. Strategy Branding & Communication
   • Category: Health / Packaging
   • Status: Winner in Health / Packaging 

     “Perhaps it’s its mystic balance. Or that it has something hypnotic when you focus on the circle cut by that line. Perhaps it’s because the light dares to bleed out of its defined
     borders. There’s something about this design that mesmerised us while making it. The result was so hypnotic we even imagined we got an award.”
     – Antonia Skaraki

7. Fashion Packaging: Redefining Style

1. Hiroshima Dentetsu Towel
   
   • Company: Tsushima Design
   • Category: Fashion packaging / Packaging
   • Status: Winner in Fashion packaging / Packaging

Creative Packaging: Where Innovation and Aesthetics Converge

These 28 creative packaging projects exemplify diversity and ingenuity within the industry. From beverage trends to sustainable initiatives, each project narrates a unique story through its packaging. As we witness the evolution of packaging design, it’s clear that creativity knows no bounds in this dynamic field.

Embrace the future of creative packaging, where innovation and aesthetics converge to leave a lasting impression on consumers. Explore, be inspired, and let these projects spark your imagination as you navigate the world of creative packaging.

Stay tuned for more updates on the latest trends and innovations in the Creative Communication Award (C2A) community!