Fremont Bank: HQ Grand Opening

• Prize
  Honorable Mention in Integrated campaigns / Advertising
• Company
  Fremont Bank
• Lead
  CJ Kelly / Erin McReynolds

Fremont Bank has been supporting families, family-owned businesses, cultural and civic institutions, and so much more for 60 years. To signify our commitment to the economic stability and growth of the community, we rebuilt our headquarters and flagship branch right in the heart of Fremont, California. To raise awareness of our new HQ, we hosted a block party promoted with PR, print ads, paid and organic social media, connected TV, and radio spots. This campaign embodies a cross-functional team — and a community — coming together to celebrate the legacy of Fremont Bank.