Honorable Mention 2024 / Branding / Brand identity

Abyss

  • Prize
    Honorable Mention in Brand identity / Branding
  • University
    School of Visual Arts
  • Lead
    Jiyoung Kim
  • Team
    Jiyoung Kim
  • Credits
    Images from: Various Asian horror films and games
  • Video

Abyss is a digital platform that showcases the rich and eerie world of Asian horror work through a blend of digital content, collectible zines, and immersive events. By exploring cultural and historical nuances often overlooked in mainstream media, Abyss offers a fresh perspective on Eastern horror traditions. The platform includes a dynamic web hub for content discovery, physical publications that delve into thematic explorations, and curated events like film screenings and discussions, fostering global appreciation and dialogue around Asian horror and its cultural impact.