Harper's Book Gallery exhibition: Sam Friedman

• Prize
  Honorable Mention in Advertising posters / Posters
• University
  Parsons
• Lead
  Eigo Cong

Harper's Book is an art gallery in Chelsea NYC. Gallery foot traffic has been a pain point for many gallery owners and curators. With digital presentation and directly showing the artwork exhibited on advertising posters, only few are willing to visit the physical gallery space. To solve this pain point, I have developed this direction of using different mosaic resolution on top of Sam Friedman's exhibiting artworks, and those who are intrigued by Sam Friedman's use of color (the artwork's main feature) will visit the gallery in person to see the original (non-mosaic) art pieces.