ALTERRA Fashion

• Prize
  Honorable Mention in Brand identity / Branding
• University
  California Institute of The Arts
• Lead
  Olivia Xinyuan Xu

ALTERRA is a fashion brand that is for embracing people in all kinds of body images. ALTERRA is from the Latin root “alteration” and “terra”. “Alteration” means change in characteristics and appearance. “Terra” means earth and represented strength, stability, and grow.