Oregon Health Leadership Council Brand Identity

• Prize
  Honorable Mention in Brand identity / Branding, Social responsibility Focus / Social Responsibility
• Company
  Smith & Connors
• Lead
  Talie Smith
• Team
  Talie Smith, Robyn Baker, Selena Trager, Debbie Potaniec, Scott Smith, Madison Whitmarsh, Diana Goldman, Becca Connors
• Client
  Oregon Health Leadership Council

Oregon Health Leadership Council's new brand identity reflects their pivotal role in healthcare collaboration. The new visual system embodies trust, innovation, and connectivity. A modern logo, thoughtful color palette of deep blues and greens with vibrant accents, and clean typography form the foundation. Custom patterns and iconography symbolize OHLC's commitment to fostering connections and representing key initiatives. Their brand that unifies OHLC's diverse audiences, clearly communicates their mission, and positions them as a leader in healthcare transformation.