The YouthQuake: The Rise of Britain’s Underground

• Prize
  Honorable Mention in Art & culture books / Books, Other books / Books
• University
  Artcenter College of Design
• Lead
  Jihwan Jeon

"The YouthQuake: The Rise of Britain’s Underground" is an editorial project that delves into the rich subcultures of Britain, from punk to teddy boys. It serves as both a visual and textual anthology, aiming to document and celebrate these movements. The project reimagines vintage photographs and pairs them with engaging, educational text to connect with modern audiences. By balancing historical authenticity with contemporary relevance, "The YouthQuake" offers a dynamic narrative that bridges the past with the present, highlighting the enduring impact of these subcultures on British society.

Intuition isn’t just a gut feeling. It’s a compass honed by time and experience. Born in South Korea and living in the United States, my design style weaves together a tapestry of influences from these distinct cultures. Even before they gained recognition in Korea, the gritty street subcultures of America inspired me early on. This cultural fusion energizes my creative compass, guiding me between the poles of these extremes and making both feel like home. In graphic design, this compass is indispensable. It helps me navigate through uncharted territories to uncover striking visual concepts.