If You Know, You Know

• Prize
  Honorable Mention in Temporary exhibitions / Exhibition design, Traveling exhibitions / Exhibition design
• University
  Artcenter College of Design
• Lead
  Jihwan Jeon

"If You Know, You Know" is an exhibition that explores the intersection of typography, language, and culture across three iconic New York City locations. Showcasing multilingual typography in English, Chinese, Spanish, Korean, Russian, and Arabic, the project celebrates linguistic diversity and examines how typography can bridge cultural gaps. Centered around slang, the exhibition reflects how youth culture and technology shape communication. These accessible public installations invite viewers to engage with the evolving language of today's global society, fostering inclusivity and dialogue.

Intuition isn’t just a gut feeling. It’s a compass honed by time and experience. Born in South Korea and living in the United States, my design style weaves together a tapestry of influences from these distinct cultures. Even before they gained recognition in Korea, the gritty street subcultures of America inspired me early on. This cultural fusion energizes my creative compass, guiding me between the poles of these extremes and making both feel like home. In graphic design, this compass is indispensable. It helps me navigate through uncharted territories to uncover striking visual concepts.