smartclip brand identity

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  smartclip
• Lead
  Shira Leffel
• Team
  N/A
• Client
  N/A
• Credits
  N/A
• Video
  Link to video

smartclip, the adtech development unit of RTL Group, develops privacy-first adtech solutions for Europe’s largest broadcasters. Recent organisational changes have resulted in a new market position. The new brand identity sought to not only reintroduce smartclip’s new core focus of adtech development to the market but also to use the power of design in a way rarely seen in adtech marketing. The goal: make adtech tangible, use the faces of their people to tell the story of their brand, and better convey their commitment to employees, clients, and society at large.

smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for the needs of European broadcasters and publishers — enabling media owners to implement smarter monetisation strategies. We are committed to delivering the most innovative ad experiences spanning in-stream, out-stream, addressable TV, connected TV, audio, and gaming — ultimately empowering brands with true cross-screen storytelling opportunities on all devices.