Be The Flame - Athleisure

• Prize
  Honorable Mention in Digital marketing / Advertising, Other / Advertising, Outdoor advertising / Advertising, Print campaigns / Advertising, Advertising posters / Posters
• University
  University of California, Los Angeles - Extension
• Lead
  Laura Becker

'Be The Flame' is a visual metaphor for women dressing in Athleisure. The word is portmanteau combining the words 'athletic' and 'leisure.' Athleisure is a stylish solution for anyone wanting to look their best all day long and feel completely comfortable, and the athletic-inspired aesthetic has become phenomenally popular in recent years. CATEGORY/TREND: #AthleisureOnFire #Athleisure #Nike #JustDo It