Mr. Pickles Gin

• Prize
  Honorable Mention in Beverage / Packaging
• Company
  Coho Creative
• Lead
  Jon Shapiro
• Team
  Mike Skrzelowski, Jen Register, Jen Vorhees, Kate Raterman, Eric Warning, Blake Logsdon, Kevin Bova
• Client
  Wolf Spirit Distillery
• Video
  Link to video

As Wolf Spirit Distillery prepared to launch a new craft gin, they knew that breaking through in a category dominated by large heritage brands would require shattering some long-standing attitudes. Enter Mr. Pickles, the beloved dog of Master Distiller Ben. Not just any dog, Mr. Pickles is a rescued pitbull and he’s a lot like Ben. At first, he looks tough and intimidating, but he’s actually a sweet, tail-wagging good boy who’s loving, quirky, and a loyal friend. Illustrated lovingly in a rich, colorized Victorian style, he embodies the perfect character for a unique brand to stand out.