Honorable Mention 2024 / Branding / Brand identity

Vinfast Redesign

  • Prize
    Honorable Mention in Brand identity / Branding
  • University
    Artcenter College of Design
  • Lead
    Eleanor Yang
  • Video

The redesigned VinFast embodies a vision of a future where technology, sustainability, and innovation converge to create a harmonious lifestyle for all. This future is marked by an ecosystem where electric vehicles serve as pillars of a sustainable and intelligent way of living. As VinFast evolves, it invites everyone to join in its journey toward a bright, sustainable future, driven by the belief that the best way to predict the future is to create it.