COFFEE WAVE filter coffee

• Prize
  Honorable Mention in Beverage / Packaging
• Company
  Abc Design Communication
• Lead
  Andromachi Kakava
• Team
  Kornilios Nikolaidis, Andromachi Kakava
• Client
  KYMA

The challenge for ABC DESIGN was the creation of the Coffee Wave logo, and the design of the packaging. The design strategy focused on the distinct quality of the coffee and its unique aromatic taste. The idea was based on the harmonious coexistence of coffee ingredients, its aroma, the surprise of its taste. The image created was full of twists and turns with diverse objects surrounding a man, leading him on a journey full of contrasts and dreams. A journey of pleasure. The deconstruction and at the same time the joining of the elements challenges the viewer-consumer to try this coffee.

Abc Design is an independent, award winning design studio based in Athens that offers a wide range of design services, specializing in branding, packaging design and advertising services. For years now we have enjoyed working with some prestigious companies in the Greek market. Aiming for the best results, we use our expertise to create brands that customers can relate to, and stand the test of time.