Meat Project is a Korean BBQ restaurant located in Centreville, Virginia. The bustling restaurant is expanding their meats and liquor selections to ensure a unique and quality dining experience for their customers.To reflect their high energy atmosphere, I created a logo concept of a piercing flame. The circular motion echoes throughout the typeface and design elements. For example, the curved corners of the menu and subtle italicized of the headings. The symbolism of the flame connects to the clientele in remembrance of the warmth of the grill and smell of BBQ.