Honorable Mention 2024 / Packaging / Beauty & Health

Luxe Box—Intimate Pleasure Collection

  • Prize
    Honorable Mention in Beauty & Health / Packaging
  • University
    Swinburne University of Technology
  • Lead
    Gael Franklin
  • Credits
    Origami vulva knowledge thanks to bodyform.co.uk

Luxe Box—Intimate Pleasure Collection offers visually enticing and inclusive modern sexual-wellness devices encouraging self-exploration without judgement.Thoughtful design, with subtle nods to high-end fashion branding, delivers an aspirational approach to intimate discovery. Through dynamic representations of rapturous reactions, Luxe Box packaging transforms what were at times considered ‘indecent’ into deluxe and desirable.With insight that self-stimulation enhances body positivity, arguably a brand which invites self-discovery and embraces all body forms is pivotal to female wellness.

Gael Franklin is a New Zealander living and studying in Melbourne, Australia. Gael is a passionate Communication Designer who believes that considered design has the potential to gain attention, change ideas and enhance lives.