Planet Fitness Rebrand

• Prize
  Honorable Mention in Brand identity / Branding, Logo design / Branding
• University
  The Savannah College of Art and Design
• Lead
  Britney Le

Planet Fitness is a gym from humble beginnings with a simple mission in mind: to make fitness accessible to everyone in a high-quality and non-intimidating environment. In 2016, Planet Fitness was making headlines as one of the biggest and fastest-growing gym chains around. Today, there are a total of 2,170 stores around the world, including Canada, Mexico, and Australia. Its swift expansion internationally demands the evolution of a universally comprehensible message and a relatable image catering to diverse cultures and emerging markets, reflecting the continual growth of their business.