Quilt: Naming the future of home heating & cooling

• Prize
  Honorable Mention in Verbal Identity / Branding
• Company
  Zinzin
• Lead
  Jay Jurisich
• Team
  Ali Sell, Betsy Finegan
• Client
  Quilt CEO & co-founder Paul Lambert & team
• Credits
  Brand strategy: Paul Lambert, Quilt CEO & Founder
• Video
  Link to video

Quilt is an evocative, cozy, human-centric, and homey name that exemplifies a merger of form (design/aesthetics), function (warmth, comfort, ease of use), and science (insulation, layers). It also maps metaphorically to the networked home, where individual electric heat pumps and other devices are “stitched together” to create a whole that is greater than the sum of its parts -- a beautiful and sustaining “big picture” piece of “functional art.” A fitting cornerstone to Quilt's (verbal & visual) identity, this name demonstrates an efficient and intuitive home climate system.

Zinzin is a naming agency that creates powerful product and company names to propel and differentiate brands beyond their competition. We help companies around the world rise above the generic branding chatter that clogs cultural discourse. We want to set your brand free.