B21 Extraordinaire Cream-Product Promotional Video

• Prize
  Honorable Mention in Promotional video / TV / Film / Animation
• Company
  S'Young International
• Lead
  Yuefeng Dai, Zhe Chen, Jing Bin, Fan Gao
• Team
  Yuefeng Dai, Zhe Chen, Jing Bin, Raffaella Giraudi, Yinyi Chen, Ling Tang, Li Zhang, Yida Zhang, Fan Gao, Xinran Yin
• Video
  Link to video

Revolving around the key ingredient and visual symbol - Iris pallida, this video uses dynamic capture and other 3D technologies, combined with real footage, to draw more realistic, natural, and delicate irises in their natural setting and to reflect the cream, showing the harmonious coexistence of product excellence and natural beauty and conveying the anti-wrinkle and firming properties and the active, healthy anti-aging idea of the cream. It uses sound effects (time travel, operatic elements, and string music) to evoke a sense of intertwined eras and encourage females to embrace the past.