MaxValue Cleaners Branding

• Prize
  Honorable Mention in Verbal Identity / Branding
• Company
  Bti Brand Innovations Inc.
• Lead
  Parveen Dhupar
• Team
  Srujani Chand, Danny D'Amario, Shashi Ghai, Chesney Williams and Naina Trivedi
• Client
  MaxValue Factory Direct Cleaners
• Video
  Link to video

To implement MaxValue's vision of building a consumer-obsessed dry cleaning brand, a detailed business plan and comprehensive branding materials were created to disrupt the traditional dry cleaning industry. A digital approach was taken to design a brand that resonated with the urban millennial target audience. Supported by cohesive branding through a user-friendly app, engaging social media channels, and a responsive website, the brand was launched to the market, catering to those seeking unparalleled customer experience, exceptional value, and meticulous care for their clothing.