UPMC Health Plan Prescription for Wellness Member Engagement Journies

• Prize
  Honorable Mention in Social media campaigns / Advertising
• Company
  UPMC Healthplan Insurance Division
• Lead
  Olga Mendenhall

The primary goal of this campaign was to connect with members, the secondary goal was to educate members on services. By increasing utilization of select women’s and men’s services and educating on the importance of staying healthy by using member testimonials to highlight the success of the stated services.

UPMC Health Plan, headquartered in Pittsburgh, Pennsylvania, is among the nation's fastest-growing health plans. It is owned by the University of Pittsburgh Medical Center (UPMC), a world-renowned health care provider. As part of an integrated health care delivery system, UPMC Health Plan is committed to providing its members better health, more financial security, and the peace of mind they deserve. UPMC Health Plan partners with UPMC and community network providers to produce a combination of knowledge and expertise that provides the highest quality care at the most affordable price.