Cornetto Summer Emotions 2023

• Prize
  Honorable Mention in Food / Packaging
• Company
  Reverse Innovation
• Lead
  Mirco Onesti
• Team
  Art Director: Mirco Onesti; Senior Designer: Nicola Colucci.
• Client
  Unilever
• Video
  Link to video

Naples, 1959. Cornetto - today a world-famous ice-cream sold in Italy under Unilever's Algida brand - appears. The mission: develop on-pack communication of the limited editions “Cornetto Summer Emotions 2023” (Desire, Freedom, Joy), created by award-winning chefs for a young target. The pack conveys a premium image thanks to the use of a "language" from the fashion world - minimal brand markings, logo scaled down, high quality finishes uncommon for the large-scale retail trade and a frame that highlights the product on the shelf. Bold and distinctive.

Reverse Innovation is dedicated to Branding and Design, working alongside other national and international partnerships, from start-ups to large companies, in the exploration for the best possible brand identity to help the clients grow.