Asexuality is one of the more overlooked sexual orientations apart of the LGBTQIA+ community. The organization Asexual Outreach hosts a week-long event known as Ace Week each year. This event not only celebrates the ace community, but also brings more awareness to the community. This project explores a new identity system for the event including advertisement posters, event passes, and various merchandise. The design approach utilizes asexual colors and bold, eye-catching typography.