Indus Community Services Boost Campaign

• Prize
  Honorable Mention in Integrated campaigns / Advertising
• Company
  Bti Brand Innovations Inc.
• Lead
  Parveen Dhupar
• Team
  Srujani Chand, Chesney Williams, Danny D'Amario, Shashi Ghai and Naina Trivedi
• Client
  Indus Community Services
• Video
  Link to video

A six-month-long, integrated multilingual campaign was crafted for Indus Community Services to spread consistent messaging about getting culturally appropriate mental health support through the Boost Wellness programs. A multifaceted approach of implementing radio ads in local ethnic radio stations, strategic outdoor advertising, short-format video production for social media marketing, and a dedicated landing page ensured the campaign messaging was tailored to the targeted South Asian audience, ultimately leading to increasing program participation.