Milepost Zero

• Prize
  Honorable Mention in Retail Branding / Retail
• Company
  Ellen Bruss Design
• Lead
  Ellen Bruss and Ken Garcia
• Team
  Creative Director: Ellen Bruss, Art Director: Ken Garcia, Designer: Ken Garcia
• Client
  Monfort Brothers

Milepost Zero is a food hall at McGregor Square Development, a mixed-use development from the ownership of the Colorado Rockies. The components of the development are offices, condominiums, a hotel, retail shops and restaurants.In our early research, we found out that the location was the original center of Denver - Milepost Zero. We created the name, brand identity, merchandise and signage to bring together this unique space.The food hall opens with large folding doors onto the main plaza. It includes five restaurants, common seating, a bar and a pour your own beer and wine wall.