Alltold

• Prize
  Honorable Mention in Logo design / Branding
• Company
  Tungsten Branding
• Lead
  Derek Coté
• Team
  Phil Davis, Creative Director, Liz Hiemstra, Brand Strategy, John Simpson, Brand Strategy
• Client
  Alltold

AllTold, a human-powered AI platform, is a declarative brand that embraces all people and all their stories, it needed to be inclusive, inspired, and welcoming. We created an expanded color palette and kept the logo as streamlined as possible. The logomark is inspired by the code behind the AI. The two-story ‘a’ adds a subtle level of sophistication and a counterpoint to the logomark’s form. A sense of honesty and trust is reinforced by the softened and approachable lowercase name.

Brand Name Development Agency specializing in Naming, Positioning & Messaging, Brand Architecture, and Visual Identity