Foodies Field

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  A.S. Strategy Branding & Communication
• Lead
  Antonia Skaraki
• Team
  Antonia Skaraki, Marios Antonopoulos, Naya Koutroumani
• Client
  ELGEKA
• Video
  Link to video

Just like Foodies Field strategizes the product journey – from sharing knowledge with producers, to cuttin deals, to shipping their goods abroad – we crafted a logo which uses the two 'F's as anchors. They symbolize the balance between production and consumption. They are tractors ploughing the field. Global transporters, taking the logo to the markets. Shelves that'll hold yummy and healthy products. They represent the ‘Fair’ as in a clean and honest deal and a ‘Future’ for the small producers. They also bridge the gap between the farmer's land and a market buzzing somewhere out there.

We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. We have a journey together. Let’s walk.