Faris

• Prize
  Honorable Mention in Food / Packaging
• Company
  A.S. Strategy Branding & Communication
• Lead
  Antonia Skaraki
• Team
  Antonia Skaraki, Andreas Deskas, Naya Koutroumani
• Client
  Agrexpo
• Video
  Link to video

Creating Faris Olive Oil's new identity for the international markets meant we needed to blend Greek heritage with today. In the logo, Faris’ "a" resembles an ancient clay olive oil dispenser. Our message is conveyed through a simple yet powerful graphic: the line. Undulating lines resemble the Messinian plains, the movement of olive oil as it flows from a jar, chitons of ancient women gathering olives and sometimes the waves of the sea in Kalamata. Everyone is free to see what they want, as golden elements symbolize both the sun and the superior quality of the brand.

We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. We have a journey together. Let’s walk.