Ipirotissa

• Prize
  Honorable Mention in Brand design / Branding, Retail Branding / Retail
• Company
  A.S. Strategy Branding & Communication
• Lead
  Antonia Skaraki
• Team
  Antonia Skaraki, Marios Antonopoulos
• Client
  Ipirotissa
• Credits
  Photo by: Andreas Deskas

Ipirotissa is a high-end food store. Its logo design makes the 'H' and the 'P' lean on each other, forming a base. It's what gives Ipirotissa the confidence to build its success as high as it wants. The logo's character is about authenticity. Its clean and sharp lines build a premium brand whose logo has removed everything unnecessary, leaving just the experience. The packs are not just containers for its products but an expression of culture in a high aesthetic application, reflecting the distinctive quality of this brand.

We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. We have a journey together. Let’s walk.