Brand relaunch for the University of Music and Performing Arts Munich

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  jaeger & jaeger
• Lead
  Olaf Jäger
• Team
  Olaf Jäger, Creative Direction, Regina Jäger, Key Account, Tanja Weich, Art Direction, Reinhard Thomas, Art Direction digital, Nicola Nolle, DTP
• Client
  Hochschule für Musik und Theater München
• Video
  Link to video

The Munich University of Music and Theatre is one of the largest universities in the cultural sector in Germany and enjoys an outstanding international reputation. While retaining the official name - in German and English - a word mark was to be created that avoids the abbreviation HMTM.The solution is based on the initial initials of the official designations Hochschule für Musik und Theater München / Munich University of Music and Theatre. By turning the letter h, it becomes u, which is irritating because of its unusual descender.

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