Driving Results with a Comprehensive Paid Performance Campaign

• Prize
  Honorable Mention in Digital marketing / Advertising
• Company
  Kingly Clark and ASEM
• Lead
  Geran de Klerk and JL Groenewald
• Team
  Geran de Klerk, JL Groenewald, Siraj Kamedien
• Client
  Varsity Cup
• Video
  Link to video

The work delivered is for a 2022 Campaign to increase awareness and audience growth.Our goal was to increase our focus on digital marketing, utilizing a comprehensive spend on social media platforms and Google to drive engagement and audience growth.Our strategy was built on six key objectives: Grow social media audience across all platforms Increase engagement across social media platforms Increase website impressions and unique users Increase traffic to sponsored pages on the website Increase sponsor ROI by promoting sponsor-specific posts Lower cost per result than previous years