Snowflake Billboards

• Prize
  Honorable Mention in Outdoor advertising / Advertising
• Company
  Skona Advertising
• Lead
  Boramy Khloth
• Team
  Alan So, Matt Domina, Scott Springer, Andrew Ledford, Alison Curtis
• Client
  Snowflake

In 2016, Sköna and Snowflake set out to break stereotypes around stuffy, only-for-the-C-suite B2B tech billboard ads in Silicon Valley. We believed they could be even more bold, snappy, and eye-catching than their B2C counterparts. With each “snowboard” (updated monthly), we continue to consciously take risks, add humor, and incorporate relevant culture and trends, but always hone in on the great things Snowflake means for your data. The result is OOH that allows us to reach our data-centric audience, make an impression with a broader tech audience, and not alienate everyone else zooming by.