HealthEdge Visual Identity Rebrand

• Prize
  Honorable Mention in Corporate identity / Branding
• Company
  CommCreative
• Lead
  Keith Caruso
• Team
  Alex Nosevich, Nicole Powell, Jim Cassidy, Clay Pullen
• Client
  HealthEdge

The new logo leverages an exponent that we refer to as “The Edge.” It’s suggestive of their evolving line of products and services and their mission to always push the healthcare industry forward. As we’ve been expanding their story and visuals, the one constant that excites us all is HealthEdge’s desire to lead an industry that has been desperate for a voice. Our approach complements that notion in a way that’s visually impactful without being overpowering.