Darkroom Branding

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Jiawei Wu Design
• Lead
  Jiawei Wu
• Team
  Jiawei Wu
• Client
  Darkroom Cocktail Bar

Darkroom is a community-based bar that allows for photography enthusiasts to come together and share their works. The bar is filled with various styles of photography in order to spread the charm of photography to the visitors. The branding focuses on reproducing a classic feeling to the bar. The visual system, print application, and advertisement posters help the audience to feel a modern yet traditionally technical photography image. Contemporary photography and traditional printing technology equations provided by the shop owner are used to bring customers a unique photography experience.

Jiawei Wu is a communications designer who was born and raised in China and is now currently based in New York. She is dedicated to the concept of using multiple tools to achieve the highest level of visual communication. Her style of design is exceptionally unique in that she is constantly experimenting with a variety of materials. She emphasizes storytelling and expands her skills in different areas of design in order to communicate unique ideas and tell stories through her designs. She has professional experience in a variety of specializations such as branding, printmaking and photography.