aircord Identity Visualization

• Prize
  Honorable Mention in Corporate identity / Branding
• Company
  aircord
• Lead
  SPIN
• Team
  aircord
• Video
  Link to video

This project is a part of a series of visualizations of aircord’s branding. With the concept of “expanding experience through the combination of various media and the intersection of the real and digital,” the project expresses aircord’s unchanging core value of expression, which is the designing of experience. We strived to compare the digital output by print, to the analog output of the logo by pen. And by developing the experience in the physical space by controlling the line of vision through pen movements, we have expanded the expression domains to include physical experiences.

aircord is a creative studio that develops and produces digital content such as spatial installations, experiential designs, applications, and videos through technology.We place great importance on essential technology that influences human emotions and actions. Through extensive research and prototyping, we combine various technologies to create one single experience. We work to maximize the value of experience by visualizing concepts through technology and design.