Youth Quake - Rebranding

• Prize
  Honorable Mention in Brand identity / Branding, Brand Activation / Branding
• Company
  target design
• Lead
  Mooc Chen
• Client
  Youth Quake

YQ a.k.a. Youth Quake is all about school life. Founded by Pingtung Peace Church in 2009. YQ encourages the bond between students and their schools, and hopes to grow it into actions that benefit the society, such as student volunteers.While getting into YQ’s second decade, this new visual identity is designed in 2019 specifically for the new generation of their target audience. Inspired by Generation Z, the design applies the lightning symbol that represents electric power to illustrate the power of youth; and through images of the internet and social media, to depict the YQ’s high hope.

MooC Chen, born in 1991, a Film Director and Graphic Designer based in Taiwan. During the school years, MooC focus on graphic design, film making and digital animation. In 2016, he get the ?38th Golden Harvest Award?.MooC is the Media Director of PPC (Pingtung Peace Church) since 2015. He leads many design projects of church, company, agency and events.