A ground-up brand representing a newly conceived organization; including name, logo, Corporate Strategy, & design system.Logo: stylized double 'V' shape that can be isolated for smaller applications or as a graphic device. The 'V' shapes represent the negative space of a star, paying homage to the parent corporation Constellation Software.Brand System: Comprised of a set of four shapes, inspired by the Vontas letterforms – Triangle, Circle, Arch & Pill. A unique overlay treatment maintains brand recognition while providing ample opportunity to create fresh & infinite layout options.