Campbell’s Wrapper

• Prize
  Honorable Mention in Other typography / Typography
• University
  Savannah College of Art and Design
• Lead
  Qing Lei

The purpose of this project is to extract the text on the label and redesign it in a new context. More importance is given to the typographic positions on how we can play with type and organic abstract strokes in a more dynamic way. I choose Campbell’s Chunky, Steak and Potato wrapper as my type composition study project. For these steps, I am allowed to use type only but with different sizes, weights, and assistant element like lines. I have used Helvetica & Adobe Garamond as my major typeface.