Burke & Wills

• Prize
  Honorable Mention in Logo design / Branding
• Company
  Chello
• Lead
  Becky Gillis
• Team
  Sophie Taylor, Natalie Wong, Celina Siriyos, Rosie Dingle
• Client
  Burke & Wills

You know when a project kicks off with a whisky tasting it’s going to be a good one. Burke & Wills is named after the iconic Australian explorers, who set out on an ambitious (but ultimately failed) expedition from Melbourne to Queensland in 1860. The characteristic logo typeface Shamery speaks to the audacity of their adventure, balanced by the elegance and simplicity of the designs. The upside down ampersand subtly highlights the imperfections of the expedition to help give the brand an easy-going personality, supported by the natural colour palette, reflective of the Australian landscape.

Chello is a brand and content agency, based in Sydney. We build meaningful brands and make creative content through strategy, animation, film, photography, graphic design and storytelling.