Bat Conservation International Brand Refresh

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Brigade
• Lead
  Kirsten Modestow
• Team
  Associate Creative Director: Tim McKay, Account Manager: Alexia Geary, Producer: Sam Clark, Creative: Liz Moran, Copywriter: Melenie Flynn, Copywriter: Kathryn Slater, Copywriter: Matthew Goldfarb
• Client
  Bat Conservation International

Bat Conservation International (BCI) came to us for a brand refresh that would help them stand out among traditional conservation nonprofits, mobilize donors, and raise awareness of their mission to end bat extinctions worldwide. In order to help BCI stand out, we focused on building consumer engagement and trust through consistent branding, messaging and stand-out creative. Our brand refresh moved this conservation nonprofit into the day-to-day sphere of consumer attention revealing BCI’s smart, rebellious spirit— inspiring people to join a movement for profound change.