Immunity Together Vaccination Campaign for Governors Office

• Prize
  Honorable Mention in Print campaigns / Advertising, Social responsibility Focus / Social Responsibility
• Company
  Fuseproject
• Lead
  John Besford, Director of Brand
• Team
  Yves Behar, Tina Hardison, Thomas Liu, Jayeeta Kundu, Judy Leung, Julie Dennis, Leah Yetka, Qin Li
• Client
  Governor Gavin Newsom/Office of Social Innovation
• Video
  Link to video

Just as Americans have become accustomed to showing off their “I Voted!” stickers on Election Day, The sticker design for the nationwide campaign features two bandage ends that when overlapped create a heart shape. The simple icon is very recognizable and serves to inspire confidence, encourage a call-to-action, and spread the message of eligibility to all Californians. A bright and bold color palette is explored across many languages that our slogan is translated into, and speaks of the Governor’s message of equitability and commitment to the many communities that make up our diverse state.